What will be programmatic ad spend in 2019? $84 Billion!
Programmatic is the fastest growing phenomenon in digital advertising today. Zenith forecasts that ad spends in programmatic will grow 19% in 2019, reaching US $84…
Blog
7 Industry News & Updates That Programmatic Sellers Need To Know
Digital Ad Spending grew to $49.5B in the first half of 2018, according to IAB
The online advertising business continues to grow at double-digit rates,…
7 Industry News & Updates That Programmatic Buyers Need To Know
3 Reasons Why Advertisers Need to Look Past Viewability
For publishers and ad-tech companies, 2017 was a tumultuous year. Issues like ad fraud, brand safety…
How IoT and Cloud Computing Will Change the Way We Create Mobile Apps?
You saw technology evolve from room-sized computers to handheld and were so fascinated by it that you decided to make a career in mobile app…
6 Tips for Getting Artificial Intelligence in Your App Marketing Strategy
The debates around whether AI is good or bad for business have, to some extent, become largely redundant in an age where artificial intelligence is…
7 Industry News & Updates That Programmatic Buyers Need to Know
How the Ad Ecosystem Is Morphing to Address Ad Fraud
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of…
7 Industry News & Updates That Programmatic Sellers Need to Know
Publishers That Haven’t Adopted Ads.txt Are Losing Money
Publishers without an updated Ads.txt file are missing out on revenue and stand to lose more in…
![[Chocolate Mediation SDK Release]: New ‘AppLovin Zone ID Support’](https://chocolateplatform.com/wp-content/uploads/2018/10/Blog_ChocolateMediationSDK_23Oct18_2.jpg)
[Chocolate Mediation SDK Release]: New ‘AppLovin Zone ID Support’
Chocolate is happy to announce the addition of a new feature – ‘AppLovin Zone ID Support’ to our ad mediation platform. This latest release allows…
How Blockchain will Write a New Era for Mobile Gaming Industry?
It doesn’t take any expert to say that the mobile games make the most popular and highest earning app category now. The growth of games…
News & Entertainment App Adds Steady Stream of Revenue by Choosing Ad Mediation
Our client, the first & only app that helps manage lottery play, allows users to win up to $1 million every week. It offers refreshing…
How Artificial Intelligence is Changing Business in Every Industry
If we produce something capable of passing the Turing test – something capable of mimicking human responses under certain conditions to such a degree that…
![[Ad Mediation SDK Update]: React Native Android Plugin to Integrate Rewarded Videos & Full-Screen Interstitial Ads in Your App](https://chocolateplatform.com/wp-content/uploads/2018/08/Blog_AdMediationSDKUpdate_30Aug18.jpg)
[Ad Mediation SDK Update]: React Native Android Plugin to Integrate Rewarded Videos & Full-Screen Interstitial Ads in Your App
Continuing our commitment towards offering the best end-to-end monetization solution for app developers and publishers we announce the release of our React Native Android Plugin.…
Only 31% App Developers are Satisfied With Their Current Ad Revenues Highlights Latest App Developer Survey Report 2018 by Chocolate
San Francisco, Calif., Aug 7, 2018, — Chocolate, a global leader in mobile video advertising, today announced the launch of App Developer Survey Report 2018.…
Chocolate’s Latest React Native iOS Plugin to Integrate Rewarded Videos & Full-Screen Interstitial Ads in Your App
Chocolate Platform offers end-to-end monetization solution that we strive to keep maintained and up-to-date to help app developers and publishers reap the maximum benefit.
We…
Success Story: Card Game App Developer Witness 10X Increase in eCPM with Rewarded Video Ads
Rewarded video ads are an immersive ad format that fetches higher eCPM as compared to any other ad unit. This makes rewarded videos the number…
Success Story: How a Leading Gaming App Developer Increased Revenue by 35% Partnering with Chocolate Ad Mediation
Gaming apps are the major contributors of revenue across App Store and Google Play. Yet, monetization remains a challenge for many gaming app developers. What…
Don’t Forget to Update to Chocolate Mediation SDK 2.5.5, with – Chocolate Init ( ) & Google Native Prefetch
We’ve released a new version of Chocolate Ad Mediation SDK, v2.5.5 that comes fully loaded with Chocolate Init ( ) function and supports Google Native…
Mobile Ad fraud – How advertisers and publishers can tackle this threat
Mobile Ad fraud – How advertisers and publishers can tackle this threat
The growth of mobile is definitely promising for brands and publishers but it…
Why 2018 FIFA World Cup brings big opportunities for mobile programmatic advertisers?
World’s largest sporting event – The FIFA World Cup 2018 begins on 14th June, 2018 and is expected to reach as many as 3.2 billion…
Chocolate Mediation SDK GDPR Update
As you may be aware, GDPR (General Data Protection Regulation) is going into effect on May 25th, 2018. This regulation aims to give EU users…
