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How app-ads.txt Benefits App Developers and Publishers?

Author: Shivam Shrivastava - AVP, Business Development

How app-ads.txt Benefits App Developers and Publishers?

How app-ads.txt Benefits App Developers and Publishers?

Overview App-Ads.txt, or Authorized Digital Sellers for Apps, is an advertising industry-wide initiative designed to improve transparency in the advertising ecosystem, allowing app developers to…
Mar 11, 2019Mar 11, 2019 by Shivam Shrivastava - AVP, Business Development
Category: Programmatic Advertising
7 Industry News & Updates That Programmatic Sellers Need To Know

7 Industry News & Updates That Programmatic Sellers Need To Know

Digital Ad Spending grew to $49.5B in the first half of 2018, according to IAB The online advertising business continues to grow at double-digit rates,…
Nov 26, 2018 by Shivam Shrivastava - AVP, Business Development
Category: Programmatic Advertising
7 Industry News & Updates That Programmatic Sellers Need to Know

7 Industry News & Updates That Programmatic Sellers Need to Know

Publishers That Haven’t Adopted Ads.txt Are Losing Money Publishers without an updated Ads.txt file are missing out on revenue and stand to lose more in…
Oct 30, 2018Oct 31, 2018 by Shivam Shrivastava - AVP, Business Development
Category: Programmatic Advertising
The Banner Blindness Phenomenon and How to Beat It

The Banner Blindness Phenomenon and How to Beat It

Can you remember the last banner ad you clicked on? Better yet—can you remember the last banner ad you even looked at? If you’re part…
Apr 21, 2015Apr 5, 2018 by Shivam Shrivastava - AVP, Business Development
Category: Programmatic Advertising

7 Things That You Need For Delivering A Perfect Mobile Video Ad Experience

Posted by Saurabh Bhatia. Mobile video consumption is proliferating across the globe with daily time- spent watching exploding thanks primarily to better larger-screen smartphones and…
Sep 16, 2014Sep 19, 2018 by Shivam Shrivastava - AVP, Business Development
Category: Programmatic Advertising

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