Overview
App-Ads.txt, or Authorized Digital Sellers for Apps, is an advertising industry-wide initiative designed to improve transparency in the advertising ecosystem, allowing app developers to…
Given the dominant role played by app economy and surge in digital ad spends towards in-apps ads, you’ll find below the seven most-read articles we…
Digital Ad Spending grew to $49.5B in the first half of 2018, according to IAB
The online advertising business continues to grow at double-digit rates,…
Publishers That Haven’t Adopted Ads.txt Are Losing Money
Publishers without an updated Ads.txt file are missing out on revenue and stand to lose more in…
You had an amazing idea for an app. You researched its potential in the market, defined its core functionality and even talked to various customer…
Can you remember the last banner ad you clicked on? Better yet—can you remember the last banner ad you even looked at? If you’re part…
Posted by Saurabh Bhatia. Mobile video consumption is proliferating across the globe with daily time- spent watching exploding thanks primarily to better larger-screen smartphones and…
