Reports

Programmatic Video Advertising Insights

Q4, 2019

Programmatic Video Advertising Insights

In this report, we take a detailed look at a broad spectrum of areas related to the programmatic video advertising industry. The data that follows sheds light on how programmatic video advertising is steadily growing, how in-app ads are driving the market growth, top advertiser & publisher categories, top video ad formats and many more actionable data points that will help marketers and programmatic buyers in their media buying journey.

Programmatic Mobile Video Advertising Insights for Marketers

Global Report Q2, 2018

Programmatic Mobile Video Advertising Insights for Marketers

The report aims to shed light on the emerging programmatic mobile video trends by presenting valuable industry research and insights from Chocolate’s Marketplace data that will help marketers progress in their programmatic buying journey.

App Developers Survey Report 2018

Global, Q2 2018

App Developers Survey Report 2018

The report focuses on app monetization and reveals some interesting insights about app developers’ satisfaction with current ad revenues, perceptions towards ad mediation and impact of in-app video ads like rewarded videos in boosting ad revenues. The survey was conducted between Nov'17 and Jun'18 and is based on responses from 102 app developers spread across 22 countries including US, Canada, Germany, UK, Australia, India and more. Few key takeaways from the report: Only 31% App Developers are satisfied with their current ad revenues, Just 17% App Developers are satisfied with their in-app ad revenues from non-video ads.

Chocolate Marketplace Insights

Global, Q4 2017

Chocolate Marketplace Insights

The report provides latest trends and in-depth analysis on programmatic ad spend, top advertiser & publisher categories, ad formats and key metrics like view ability that are shaping the programmatic mobile ...

Programmatic Mobile Video Insights

United States, Q2, 2015

Programmatic Mobile Video Insights

You knew that mobile video advertising is on fire, but did you know that Chocolate's latest quarterly growth outpaces the market by double? Full of useful stats and trends, Chocolate's Q2 VMI ...

Chocolate Mobile Insights - Telecom Report (US)

United States, Q3, 2014

Chocolate Mobile Insights - Telecom Report (US)

77% of telecom mobile ad spend went to video and rich media ads. For the report, Chocolate analyzed telecom mobile ad campaigns that ran in the last year on Chocolate's network with a global reach...

Chocolate Mobile Insights - Multicultural Marketing Report

United States, Q1, 2014

Chocolate Mobile Insights - Multicultural Marketing Report

Focusing on African Americans and Hispanics, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends...

Chocolate Mobile Insights - Entertainment Report (UK)

United Kingdom, Q3, 2014

Chocolate Mobile Insights - Entertainment Report (UK)

Through this report, we look at the latest industry trends on entertainment consumption on smartphones. We have also monitored enter tainment campaigns on the Chocolate UK...

Chocolate Mobile Insights - Entertainment Report

United States, Q2, 2014

Chocolate Mobile Insights - Entertainment Report

The entertainment industry is a diverse industry covering a wide range of sectors like TV, home entertainment, movies, live events & concerts and digital goods companies.

Chocolate Mobile Insights - Automotive Industry Report

United States, Q3, 2014

Chocolate Mobile Insights - Automotive Industry Report

The automotive industry is now the third largest vertical in terms of mobile ad spend on the Chocolate network. This report provides an in-depth analysis of how..

Product One-Sheets and Educational Resources

Chocolate Marketplace Overview

Chocolate Marketplace Overview

Chocolate Premium Video SSP Overview

Chocolate Premium Video SSP Overview

Supply Path Optimization | Chocolate Premium

Supply Path Optimization (SPO) has been discussed a lot lately and there are different interpretations on what it comprises of and how it creates an efficient buying system and streamline the supply chain.

How Chocolate Premium Combats Ad Fraud?

How Chocolate Premium Combats Ad Fraud?

Chocolate Premium + Bid Enrichment

Chocolate Premium + Bid Enrichment

Server-Side vs Client-Side Auction Mechanism

Server-Side vs Client-Side Auction Mechanism

Importance of Rewarded Video Ads for Programmatic Buyers

Importance of Rewarded Video Ads for Programmatic Buyers

Overview of Programmatic Mobile Video on Chocolate Marketplace

Overview of Programmatic Mobile Video on Chocolate Marketplace

IAB's app-ads.txt for App Developers & Publishers | Integration Guide

IAB's App-ads.txt Integration Guide

Set up Chocolate into Google Ad Manager | Open Bidding (EBDA) Documentation

Google EBDA Documentation

6 Tips to improve your networking game at mobile conferences

6 Tips to improve your networking game at mobile conferences

Best Advertising Opportunities Of 2018, You Can Benefit From

Best Advertising Opportunities Of 2018, You Can Benefit From

Chocolate: Monthly Overview, Aug, 2015

Chocolate: Monthly Overview, Aug, 2015

Chocolate: Quarterly Overview, Q2, 2015

Chocolate: Quarterly Overview, Q2, 2015

Telecom Vertical Insights

VMI Telecom Infographic, Q4, 2014

FIFA 2014 Infographic

FIFA 2014 Infographic

Entertainment Vertical Insights

VMI Entertainment Infographic, Q2, 2014

Multicultural Audience | US

VMI Multicultural Infographic, Q1, 2014

Automotive Vertical Insights

VMI Automotive Infographic, Q4, 2013

Podcast

Listen to our CEO, discuss the key app monetization trends in 2019.

Listen to our CEO on Why the Future of App Monetization lies in Unified Auction?