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3 Types of In-App Video Advertising Solutions for Increasing Revenue

3 Types of In-App Video Advertising Solutions for Increasing Revenue

As of June 2017, there are 3+ million apps in the world off which 90-94% are available for free. Thus, the question is how do these Freemium apps make money? The answer can be found in 3 alphabets – ‘Ads’. By 2020, mobile apps are forecasted to generate about $189 …

Unlocking The Potential Of A Business Conference

Unlocking The Potential Of A Business Conference

The importance of networking cannot be overstated it often starts with finding the right mobile conference. These meets are the melting pot of opportunities and I’ll show you how to make the best of it. Have crystal clear goals: Study the agenda and outline what you want to take away …

App Monetization, Programmatic Advertising & The Drivers Behind the Wheel

App Monetization, Programmatic Advertising & The Drivers Behind the Wheel

The world of mobile apps is experiencing a seismic shift with more and more developers implementing various app monetization strategies to earn money. With over 2 million paid and free apps on Google Play and App Store collectively, monetizing via selling your app on the app stores can be a …

5 Things you need to achieve before you can call your app “successful”

5 Things you need to achieve before you can call your app “successful”

You had an amazing idea for an app. You researched its potential in the market, defined its core functionality and even talked to various customer demographics. You went the whole nine yards and finally created the perfect app. By this time a lot of effort, hours and money has gone …

5 Simple ways to check if ad mediation is really working for you

5 Simple ways to check if ad mediation is really working for you

If you are an app developer looking for ways to monetize your apps, then you must have come across the term “ad mediation” at some point of time. Mobile ad mediation is an app monetization solution, that helps developers setup, manage, and optimize multiple mobile ad networks with just one …