Programmatic Mobile Video Advertising Insights for Marketers

Global Report Q2, 2018

Actionable insights to help Marketers progress in their programmatic buying journey

In this report, we delve deeper into finding out why programmatic mobile video advertising is becoming a key focus area for marketers.

Here are a few highlights of the report:

  • PMP ad spend increased by 62% (In sync with the current market trend of programmatic spends shifting to PMPs)
  • In-App video ad spends increased by 38%. In-App video ad spend is 86% of the total programmatic mobile video ad spend
  • CPG/FMCG (26%) are biggest programmatic ad spenders, followed by Auto (13%), Retail (13%), Technology (9%), and Entertainment (8%) brands
  • New York, LA, Chicago, Houston and Dallas are the top 5 cities where smartphone users watched the most no. of video ads
  • Full-Screen video ad is the most preferred ad format that saw the highest growth of 38%

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