The COVID-19 pandemic has impacted public health as well as businesses. As we enter into uncharted territory, let’s hope this pandemic weakens and we all come out stronger. Advertising is a tricky business, especially during these struggling times. To gather some insights on how programmatic advertisers and publishers are navigating this tough time, we analyzed ad spend and ad requests data from Chocolate Premium, a 100% server-side video SSP. We have compared two time periods one just before (Mar 1-15) and one after (Mar 16-30) the proliferation of COVID-19 in the US. The analysis is based on 6 Billion+ video ad requests received during the month of March 2020.
Video Ad Spend
Video Ad Supply