Programmatic Video With Chocolate In 2020

A very Happy New Year to all our readers. In 2019, we made significant strides in enhancing the overall product offerings for demand partners. It was a breakthrough year for us in which we launched new products, on-boarded 100+ leading publishers and became the world’s first video-only programmatic platform with 100% server-side auctions.

Chocolate is fully committed to keeping this momentum going and offer our customers best-in-class product & customer service in 2020. As we gear up for 2020, here is a quick recap of our 2019 accomplishments.

New Direct Inventory | Top Global Publishers
Fast Growing High-Quality Inventory For Premium Brand Advertising 

110+ leading publishers on-boarded on Chocolate Premium. Leading publishers allocating chunks of inventory to server-side auctions. Powered with bid enrichment, the shortest-supply path via server-to-server connection and strict anti-fraud measures, we have delivered millions of video ads with latency under 250 ms and 97.74% valid traffic measured by a trusted third-party fraud measurement partner. To know the full list of publishers, subscribe to our newsletter here or write to us at

Product Launch | Chocolate Premium
We launched the World’s First Video SSP with 100% Server-Side Auctions 

  • Officially launched in August 2019 after beta testing with 25+ Publishers
  • On-Boarded 110+ publishers since launching including leading names like The Weather Channel, EA Games, DailyMail, USA Today, CBS, DAZN, NASDAQ and more
  • An invite-only SSP for demand partners
  • One of the 1st video-only beta partners for Google Open Bidding (formerly Google Exchange Bidding)
  • 1B+ monthly video ad auctions
  • 100% Direct integrations with Publishers


Product Releases | Anti-Fraud, Privacy, New Device Support
2019 Saw Relentless Focus on Improving Our Product Offerings

Anti-Fraud Measures: Read more here

  • Partnership with White Ops to prevent, detect and measure both pre-serve and post-serve ad fraud
  • Implemented IAB’s Sellers.JSON and OpenRTB Supply Chain Object
  • Chocolate awarded TAG Certified Against Fraud Seal
  • 100% of publisher partners have Chocolate entry in their Ads.txt and App-ads.txt files


Privacy: Read more here

  • Chocolate Marketplace and Chocolate Premium Video SSP fully compliant with GDPR and CCPA


New Device Support

  • Added new high-quality CTV inventory along with video ad support for mobile app, mobile web and desktop web


Insights | New Reports, Whitepapers
Actionable Research Data To Help Marketers in Their Programmatic Buying Journey

  • Programmatic Video Advertising Insights Report. Download here
  • 5 Ways to create an Ideal Supply Path. Read more here
  • Why is Server-side auction valuable for a DSP/Buyer? Read more here
  • What is Bid Enrichment and how does it help programmatic buyers? Read more here


News Coverage | Chocolate Featured in Top Publications
Chocolate In The News Throughout 2019

  • Mediapost: Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
  • MarTech Series: How Sellers.JSON And sChain Reinforces Buyers Confidence In Programmatic
  • Mobile App Daily: Mobile App Developers Rely on In-App Video Ads For Monetization
  • Entrepreneur: How can App Developers Maximize Their Revenue
  • MarTech Series: MarTech Interview With Saurabh Bhatia, CEO, At Chocolate Platform