What will be programmatic ad spend in 2019? $84 Billion!
Programmatic is the fastest growing phenomenon in digital advertising today. Zenith forecasts that ad spends in programmatic will grow 19% in 2019, reaching US $84…
Author: Ankit Misra, Senior Manager
What are Rewarded videos?
Rewarded video ads provide value to all key stakeholders – audiences, publishers and brands – in the advertising chain by strengthening the ad experience. In…
Mobile Ad fraud – How advertisers and publishers can tackle this threat
Mobile Ad fraud – How advertisers and publishers can tackle this threat
The growth of mobile is definitely promising for brands and publishers but it…
Why 2018 FIFA World Cup brings big opportunities for mobile programmatic advertisers?
World’s largest sporting event – The FIFA World Cup 2018 begins on 14th June, 2018 and is expected to reach as many as 3.2 billion…
GDPR – a challenge or opportunity for Mobile App Developers?
Are you aware of what all personal information of your app users is being shared on the open web?
Do you realize what happens when…
Let’s Take This Inside: Programmatic Mobile Video Opportunity
Mobile video advertising industry is evolving rapidly, and the technological advancements associated with it. But I still feel that brand marketers that fuel their growing…
