Name              :   Programmatic Punch US Date                :   June 10, 2020 Location         :   New York, US Registration Link                 :   https://progpunch-ny.drum.ly/?promo=LiveEvent2018&isTracking=true (Paid) About Conference The Drum’s Programmatic…

The COVID-19 pandemic has impacted public health as well as businesses. As we enter into uncharted territory, let’s hope this pandemic weakens and we all…

There has been so much written about header bidding and client-side auctions in the past few years that most of the programmatic buyers are pretty…

A very Happy New Year to all our readers. In 2019, we made significant strides in enhancing the overall product offerings for demand partners. It…

Step #1 Start Early and Leverage 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx.…

We are quite excited to share our latest research report covering a detailed look at a broad spectrum of areas related to the programmatic video…

Supply Path Optimization (SPO) has been discussed a lot lately and there are different interpretations of what it comprises of and how it creates an…

With the goal of bringing valuable data for programmatic buyers, 100% of bid requests on Chocolate Premium come with intelligent data signals like estimated viewability…

The programmatic advertising industry is complex, large and growing at a steady rate. As with any industry, more growth prompts more fraudulent activities by bad…

Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic video advertising is traded today. In this article,…

In our continuous efforts to improve the ad inventory quality on Chocolate Premium SSP and Marketplace, we are proud to share that Chocolate has been…

What is Sellers.json? Sellers.json is a tool to bring transparency in the digital supply chain by enabling buyers to know all the resellers involved in…

Overview App-Ads.txt, or Authorized Digital Sellers for Apps, is an advertising industry-wide initiative designed to improve transparency in the advertising ecosystem, allowing app developers to…

PMPS, AI AND THE CHALLENGES OF IN-HOUSING Video content is rising rapidly across all platforms and mobile video ads are poised to rock the digital…

Improving The Mobile Ad Experience Will Create More Value For Everyone In The Open Ad Ecosystem For publishers, it may seem impossible to adopt mobile-specific…

Programmatic is the fastest growing phenomenon in digital advertising today. Zenith forecasts that ad spends in programmatic will grow 19% in 2019, reaching US $84…

Digital Ad Spending grew to $49.5B in the first half of 2018, according to IAB The online advertising business continues to grow at double-digit rates,…

3 Reasons Why Advertisers Need to Look Past Viewability For publishers and ad-tech companies, 2017 was a tumultuous year. Issues like ad fraud, brand safety…

How the Ad Ecosystem Is Morphing to Address Ad Fraud The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of…