Why 2018 FIFA World Cup brings big opportunities for mobile programmatic advertisers?
World’s largest sporting event – The FIFA World Cup 2018 begins on 14th June, 2018 and is expected to reach as many as 3.2 billion…
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Chocolate Mediation SDK GDPR Update
As you may be aware, GDPR (General Data Protection Regulation) is going into effect on May 25th, 2018. This regulation aims to give EU users…
Success Story: How a Leading Sports Game App Developer Increased Revenue by Monetizing Unsold Ad Spaces
An app developer did a fabulous job creating a sports entertainment app that provided live updates, latest news, scores, etc. to users. Thousands of people…
Let’s Take This Inside: Programmatic Mobile Video Opportunity
Mobile video advertising industry is evolving rapidly, and the technological advancements associated with it. But I still feel that brand marketers that fuel their growing…
App Monetization, Programmatic Advertising & The Drivers Behind the Wheel
The world of mobile apps is experiencing a seismic shift with more and more developers implementing various app monetization strategies to earn money. With over…
Global programmatic mobile video advertising growing by 30% quarterly: Latest marketplace report by Chocolate Platform
Latest data from Chocolate Marketplace Insights (CMI) report highlights rapid growth in in-app video ad spend (+57%) and full-screen video ad formats (+170%)
San Francisco,…
Chocolate Partners with Sigmoid To Bring Real-Time Analytics To Advertisers, App Developers and Publishers
This partnership enables Chocolate to offer unified, intelligent and actionable data to clients with help of Sigmoid platform.
SAN FRANCISCO, CA – Sigmoid, a leader…
Vdopia rebrands to Chocolate, increasing focus on mobile app monetization offering with global launch of its ad mediation platform
The company also launches new corporate website
www.chocolateplatform.com
Nov 9, 2017 (Fremont, CA): Vdopia, a leader in mobile video advertising, today announced the rebranding of…
Chocolate by Vdopia launches Bring Your Own Demand (BYOD) functionality to help Publishers & App Developers optimize their existing ad revenue
Chocolate SSP enables the addition of any new demand sources beyond bundled ad networks that come with our mediation SDK
Fremont, CA (18th July, 2017): …
Vdopia extends its programmatic tool brand Chocolate
Techcircle
Vdopia extends its programmatic tool brand Chocolate…
Vdopia Builds on Global Growth with Three New Hires in APAC
New hires will bolster operations in Singapore and Australia
Singapore & Sydney (23 September, 2015) Vdopia, a global leader in mobile video advertising, added three…
Vdopia Introduces Native Video Ad Format “InView” in Singapore, Australia and India, Driving Mobile Video Ad Viewability
Australian-based Yahoo7 is the first publisher to integrate InView
Singapore, Sydney & Gurgaon, India (16 September, 2015) Vdopia, a global leader in mobile video advertising,…
Brand Safety: Building the Right Backdrop for Video Ads
According to an infographic on Adobe’s CMO.com discussing digital ad crimes, nearly one in three advertisers admit concerns about brand safety. In other words, they…
Vdopia Quarterly Growth Of Mobile Video Advertising Outpaces Market By More Than Double
Latest data from Vdopia’s programmatic mobile video platform Chocolate, underscores the explosive mobile video marketplace
Fremont, CA (17 August, 2015) Vdopia, a global leader in…
Real-time Analytics As Key to Optimizing Programmatic Spend
Analytics is nothing new to the digital marketing industry. In fact, according to a recent survey, 97% of polled B2B marketers said that using analytics…
Viewability: Controversy or Opportunity?
Viewability is undoubtedly one of the biggest hot button issues in the digital marketing world. A recent survey found that more than 60% of digital…
Gaining Momentum: VDOPIA Adds Martin Price As SVP, Product
Building its strong leadership team to address explosive mobile video growth, Vdopia hires Price, the former VP Product Management at OpenX
Fremont, CA (8 July,…
Skippable Ads Improve Video Ad Viewership
In the last few years, much to consumer’s delight, skippable ads have become prevalent online, particularly in mobile video advertising. What’s great for brand advertisers…
Vdopia Introduces InView, a native video ad format that offers mobile video ad viewability in a measurable and a transparent manner
Fremont, CA (June 3, 2015): Vdopia, the global leader in mobile video advertising, today launched native video ad format named InView. This innovative ad format…
The Banner Blindness Phenomenon and How to Beat It
Can you remember the last banner ad you clicked on? Better yet—can you remember the last banner ad you even looked at? If you’re part…
