Australian-based Yahoo7 is the first publisher to integrate InView
Singapore, Sydney & Gurgaon, India (16 September, 2015) Vdopia, a global leader in mobile video advertising, today launched its native video ad format InView in Singapore, Australia and India. Launched in the US in June 2015, InView enables advertisers to place brand video ads inline within content on mobile sites, not only delivering a non-obtrusive ad experience for the viewer, but also delivering important viewability measures for the brand advertiser.
How does InView work?
InView technology is designed to play video ads only when on-screen and in-view of the mobile user. If the user scrolls to where less than 50% of the ad container is viewable, the video will pause. The video will then resume where it left off once the ad container is at least 50% on-screen and in-view for the user once again.
“By 2019, mobile’s share of total digital video ad market will reach nearly 50%1. This significant shift is being driven by brand advertisers simply wanting to be where consumers are – on mobile video,” said Saurabh Bhatia, cofounder & CEO of Vdopia. “Through InView, we can offer those advertisers scale, viewability and transparency, while also offering publishers non-intrusive ad experiences and the best monetization.”
Yahoo7, one of Australia’s leading digital publishers, is the first to integrate Vdopia’s InView technology, in response to growing demand for mobile video inventory in the Australia/New Zealand market.
Venessa Hunt, Mobile Strategy Manager, Yahoo7 said: “The industry is focused on innovative ways to use video in mobile advertising, Vdopia’s InView format offers Yahoo7 an additional creative solution that shows our commitment to video and mobile and supports our clients needs.”
Vdopia is rolling out a number of additional InView partnerships in the region in the coming months. InView ads are compliant with IAB’s Video Ad Serving Template (VAST) and are offered with 3rd party tracking from industry-leading, accredited partner MOAT, as well as viewability measures from InView itself.
“With InView, we’re able to integrate ad placements as part of the overall mobile experience. Advertisers can be assured that their ads are viewable without compromising on the user experience” said Preetesh Chouhan, Sr. Vice President | APAC, Vdopia. “InView is a powerful solution for delivering intuitive, engaging mobile video ads at scale.”
InView can be bought via CPM or CPCV, and the technology supports all major third-party tracking partners.
Vdopia is a global programmatic buying and selling platform for mobile video advertising. Powered by patent-pending, .VDO technology, Vdopia’s programmatic platform, Chocolate, is a brand safe, viewable and transparent platform for complete planning, buying and measurement of mobile video ad campaigns. Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, India, Singapore & Australia.
Scott Lahde (for Vdopia)
1 eMarketer, June 4, 2015