Why Video Ads on Mobile Are the Best Way to Reach Audiences
With more and more consumers watching TV and video on their smartphones, it’s clear that mobile video is a powerful medium today. Always on the…
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Demystifying Programmatic: Why Programmatic in Mobile Will Be a Game Changer for Brands
If you’ve heard of programmatic ad buying, you’ve likely heard that the technology is exploding, and that it has become a key strategy in the…
How Millennials Drive the Growth of Mobile Video
Mobile video views, including smartphones and tablets, more than doubled from third quarter 2013 to third quarter 2014. While omnipresent cat videos may have caught…
airG Mobile Video Inventory Added to Vdopia’s Chocolate Marketplace
Fremont, CA (February 11, 2014) Vdopia, a leading programmatic mobile video advertising company, today announced a partnership with airG, the world’s leading mobile social entertainment…
John Lambertus Joins Vdopia as Vice President Revenue Operations & Client Services
Agency Trading Desk and Programmatic Platform Veteran
Will Focus On ‘Chocolate’ Vdopia’s Newly-Launched Global Mobile Video Advertising Programmatic Buying and Selling Platform
Fremont, CA (December…
Video May Have Killed the Radio Star, But Who’s Killing the Video Star?
While video advertising continues to soar, many in the industry believe there’s more we could be doing to accelerate that growth. Farzad Jamal, VP Europe,…
First mobile video programmatic marketplace for both web and apps launches in Europe
Unifies the fragmented mobile video market space and tackles key trends – handset proliferation, buying transparency, lack of standards and brand safety
LONDON – 28…
Vdopia Launches Chocolate, Industry’s Most Scalable Mobile Video Programmatic Marketplace
Featuring .VDO Technology
With Potential Reach of 150 Million Unique Mobile Users in the U.S.
Fremont, CA (October 21, 2014) Vdopia, the global leader in…
What entertainment brands are teaching others about mobile advertising
Farzad Jamal, Vdopia’s European Vice President, looks at how entertainment brands are tackling mobile advertising and the lessons for other marketers looking to crack the…
Vdopia VMI Report: 77% of All Telecom Mobile Ad Spend Goes to Video and Rich Media Ads
Fremont, CA (October 9, 2014) Vdopia, the global leader in mobile video advertising, reveals in the latest installment of its Vdopia Mobile Insights (VMI) report…
Vdopia Partners with Metamarkets to Bring Real-Time Analytics to Chocolate – its Mobile Video Ad Marketplace
Video Programmatic Leader is Latest to Provide Clients and Partners With Real-Time, Exploratory Performance Reporting
SAN FRANCISCO, CA– (October 27, 2014) – Metamarkets, the leader…
Vdopia Launches .VDO 2.0 with New Features and Enhancements
Fremont, CA (September 17, 2014) Vdopia, the global leader in mobile video advertising, today launched a new and an improved version of its patented video…
7 Things That You Need For Delivering A Perfect Mobile Video Ad Experience
Posted by Saurabh Bhatia. Mobile video consumption is proliferating across the globe with daily time- spent watching exploding thanks primarily to better larger-screen smartphones and…
Banners account for just 4% of entertainment mobile ads
Number of mobile campaigns by entertainment brands soars 46%
10 second format is strongest video performer but accounts for just 3% of ad spend
London…
Vdopia Expands in Europe; Opens in Australia
Adds Management Talent from xAd & Smaato in Overseas Markets
Fremont, CA (June 18, 2014) Vdopia, the global leader in mobile video advertising, today announced…
Vdopia Participates in Launch of Mobile Measurement in Nielsen Online Campaign Ratings TM
Global Leader In Mobile Video Ads Taps Nielsen Solution to Help Marketers Increase The Efficacy Of Their Device-Based Video Advertising
Fremont, CA (July 17, 2014)…
American Fans Emerge as No.1 FIFA World Cup Followers on Mobile Devices
FREMONT, Calif., July 2, 2014 (GLOBE NEWSWIRE) — As World Cup fever has spread across the U.S. (much to the surprise of many), Vdopia, the…
Vdopia Finds Ticket Sales Via Mobile Up 40% in Past Year as Consumers Connect to Entertainment Industry Via Smartphones
FREMONT, Calif., June 4, 2014 (GLOBE NEWSWIRE) — Vdopia, the global leader in mobile video advertising, today reports that smartphone advertising is having a significant…
Vdopia and BlueKai Enter Into Global Agreement for Advanced Mobile Video Targeting
SAN FRANCISCO, May 21, 2014 (GLOBE NEWSWIRE) — Vdopia, the global leader in mobile video advertising, today announced it has integrated BlueKai data to provide…
Farzad Jamal Joins Vdopia Inc. as Vice President, Europe
FREMONT, CA (April 9, 2014) Vdopia, the global leader in mobile video advertising, today announced that it has hired Farzad Jamal for the newly created…
