airG Mobile Video Inventory Added to Vdopia’s Chocolate Marketplace

Fremont, CA (February 11, 2014) Vdopia, a leading programmatic mobile video advertising company, today announced a partnership with airG, the world’s leading mobile social entertainment provider, that will add airG’s mobile video inventory to ‘Chocolate,’ Vdopia’s new mobile video marketplace. Chocolate supports more than 10,000 mobile sites and apps and reaches 153.7 million unique mobile users in the U.S. alone.

“We are excited to be one of the first partners to offer our mobile ad inventory via the newly launched Chocolate platform. Mobile video in a programmatic environment is the next big thing and Vdopia is positioned to become the global leader in that space,” says Dejan Mirkovic, airG VP Corporate Development and Mobile Marketing. “Through Vdopia’s Chocolate we can offer yet another way for our client to monetize their mobile assets.”

“With Chocolate, we’re providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI; and generate more loyal customers. The addition of airG mobile video inventory only makes Chocolate that more robust,” says Saurabh Bhatia, CEO, Vdopia. “Chocolate is positioned to capitalize on macro trends including the emergence of mobile native advertising.”

The Chocolate platform is device-agnostic and is compatible with all major operating systems. All ads served through Chocolate are VAST compliant. The platform is integrated with leading demand partners, analytics providers such as Metamarkets and measurement partners including Nielsen (mobile OCR) and comScore vCE to provide a transparent and scalable advertising experience for brands and their agencies.

“Chocolate allows leading brands to auto-play video ads on mobile web pages and apps, adjacent to content, on virtually any smartphone, without disrupting the user’s web-browsing experience thereby increasing video reach and measurability” says Chhavi Upadhyay, President, Vdopia.

Chocolate takes advantage of Vdopia’s proprietary .VDO technology, which enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web and apps using simple tags and SDKs.

airG ( is a pioneer in the mobile software industry having released its first mobile application in 2000. The company’s products and services have been used by over 100 million consumers globally, generating more than $1 billion in revenues. airG’s mobile social entertainment products and services generate billions of page impressions each month and have a proven track record of increasing customer affinity for more than 100 mobile operators including the Telefonica Group, Telstra, Orange Group, Vodafone, AT&T and Telcel.

Vdopia ( is global programmatic buying and selling platform for mobile video advertising. It is the first company to offer the .VDO mobile video format, a proprietary technology which enables brands to create scalable mobile video ad campaigns on mobile web and apps. Vdopia’s programmatic platform, ‘Chocolate’, is a brand safe, viewable and transparent platform for complete planning, buying and measurement of mobile video ad campaigns. Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, India, Singapore & Australia.