Fremont, CA (October 9, 2014) Vdopia, the global leader in mobile video advertising, reveals in the latest installment of its Vdopia Mobile Insights (VMI) report that 77% of the total U.S. telecom mobile ad spend on Vdopia’s network went to video and rich media ads. Moreover, telecom video ads performed 6x better than telecom banner ads. Banner ads now comprise less than a quarter of total telecom ad spend.
“With video consumption on the rise, telecom marketers are leveraging video ads to reach smartphone audiences in an engaging and intuitive manner,” says Saurabh Bhatia, Vdopia’s CEO. “It is interesting to see that 58 million smartphone owners are likely to upgrade their phones in second half of 2014 and that more than 34 million smartphone owners are likely to switch to or from one of the top 4 wireless carriers. With larger and better smartphones and user access to faster mobile broadband, comes a great opportunity for marketers to leverage videos for conveying the right marketing message.”
The report also reveals that launching a new mobile device or a new data plan was the primary campaign objective for most telecom campaigns (35% of campaigns) followed by discount/offers (29%) and product promotion (27%). Interestingly, brand awareness was the desired objective in only 9 percent of campaigns.
In terms of audience targeting methodology the most heavily used wasdemographic (at 57%) as telecom marketers leveraged age, gender and ethnicity to reach relevant smartphone owners. Location targeting was next (56%) followed by contextual (22%).
The latest report comes with infographics highlighting key findings. The VMI Series takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, and more. The report compiles supporting data from Nielsen, comScore and eMarketer among others, such as:
- 34% of smartphone owners recall seeing an ad on their smartphones1
- African American Millennials (18-24) spend 4 hours monthly consuming Video on their smartphones, much higher than Caucasians (2 hrs 48 min) and Hispanics (3 hrs 11 min)2
- More than 5 million consumers of the top 4 wireless carriers in Q2, 2014left for a new carrier3.
For the report, Vdopia analyzed telecom mobile ad campaigns that ran in the last year on Vdopia’s network with a global reach of 330 million. Companies involved include AT&T, Verizon Wireless, Verizon FiOS, T-Mobile Wireless and Sprint Wireless, among others.
The report is available to download here.
Vdopia (http://www.vdopia.com/mobile/) is the global leader in mobile video advertising delivering the best mobile video ad experience for consumers and advertisers across all smartphone and tablet devices. They are the first company to offer the .VDO mobile video format, a proprietary technology which enables delivery of mobile video to more people in more places than any other mobile advertising company in the world. Vdopia’s clients include Coca-Cola, Walt Disney, McDonald’s, Intel, Microsoft, Ford and hundreds of other leading global brands.
Vdopia also delivers the best publisher solutions, offering easy and efficient integrations to monetize inventory. Its premium mobile video ad units provide the best monetization scheme for both mobile web and app.
Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, London, India and Singapore.
- comScore MobiLens Jun’14 (3 months avg.)
- Nielsen Cross Platform Report, Q2, 201
- Quarterly Filings, Q2, 2014 (based on Churn Rate)
– See more at: http://www.vdopia.com/mobile/news/vdopia-vmi-report-77-all-telecom-mobile-ad-spend-goes-video-and-rich-media-ads#sthash.rf4QSeUE.dpuf