The COVID-19 pandemic has impacted public health as well as businesses. As we enter into uncharted territory, let’s hope this pandemic weakens and we all…

There has been so much written about header bidding and client-side auctions in the past few years that most of the programmatic buyers are pretty…

A very Happy New Year to all our readers. In 2019, we made significant strides in enhancing the overall product offerings for demand partners. It…

Step #1 Start Early and Leverage 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx.…

Supply Path Optimization (SPO) has been discussed a lot lately and there are different interpretations of what it comprises of and how it creates an…

With the goal of bringing valuable data for programmatic buyers, 100% of bid requests on Chocolate Premium come with intelligent data signals like estimated viewability…

The programmatic advertising industry is complex, large and growing at a steady rate. As with any industry, more growth prompts more fraudulent activities by bad…

Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic video advertising is traded today. In this article,…

The world of mobile apps is experiencing a seismic shift with more and more developers implementing various app monetization strategies to earn money. With over…