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COVID-19 Affecting Change In Programmatic Video Advertising

Author: Tanu Kak - Director, Marketing

COVID-19 Affecting Change In Programmatic Video Advertising

COVID-19 Affecting Change In Programmatic Video Advertising

The COVID-19 pandemic has impacted public health as well as businesses. As we enter into uncharted territory, let’s hope this pandemic weakens and we all…
Apr 7, 2020Apr 20, 2020 by Tanu Kak - Director, Marketing
Category: Programmatic Advertising
Programmatic Buyers: What it really means to buy server-side supply from Chocolate Premium SSP?

Programmatic Buyers: What it really means to buy server-side supply from Chocolate Premium SSP?

There has been so much written about header bidding and client-side auctions in the past few years that most of the programmatic buyers are pretty…
Mar 25, 2020Apr 20, 2020 by Tanu Kak - Director, Marketing
Category: Programmatic Advertising
Programmatic Video With Chocolate In 2020

Programmatic Video With Chocolate In 2020

A very Happy New Year to all our readers. In 2019, we made significant strides in enhancing the overall product offerings for demand partners. It…
Jan 18, 2020Jan 20, 2020 by Tanu Kak - Director, Marketing
Category: Programmatic Advertising
4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

Step #1 Start Early and Leverage 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx.…
Nov 11, 2019 by Tanu Kak - Director, Marketing
Category: Programmatic Advertising
5 Ways Chocolate Premium Creates an Ideal Supply Path for DSPs

5 Ways Chocolate Premium Creates an Ideal Supply Path for DSPs

Supply Path Optimization (SPO) has been discussed a lot lately and there are different interpretations of what it comprises of and how it creates an…
Oct 4, 2019Oct 30, 2019 by Tanu Kak - Director, Marketing
Category: Programmatic Advertising
Chocolate Premium Makes Every Bid Request Unique & Valuable With Bid Enrichment

Chocolate Premium Makes Every Bid Request Unique & Valuable With Bid Enrichment

With the goal of bringing valuable data for programmatic buyers, 100% of bid requests on Chocolate Premium come with intelligent data signals like estimated viewability…
Sep 9, 2019Sep 9, 2019 by Tanu Kak - Director, Marketing
Category: Programmatic Advertising
How Chocolate Premium Combats Ad Fraud Schemes?

How Chocolate Premium Combats Ad Fraud Schemes?

The programmatic advertising industry is complex, large and growing at a steady rate. As with any industry, more growth prompts more fraudulent activities by bad…
Aug 27, 2019Sep 9, 2019 by Tanu Kak - Director, Marketing
Category: Programmatic Advertising
Client-Side Auction vs Server-Side Auction: Which is More Suited for Video Advertising?

Client-Side Auction vs Server-Side Auction: Which is More Suited for Video Advertising?

Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic video advertising is traded today. In this article,…
Aug 12, 2019Sep 9, 2019 by Tanu Kak - Director, Marketing
Category: Programmatic Advertising
App Monetization, Programmatic Advertising & The Drivers Behind the Wheel

App Monetization, Programmatic Advertising & The Drivers Behind the Wheel

The world of mobile apps is experiencing a seismic shift with more and more developers implementing various app monetization strategies to earn money. With over…
Mar 30, 2018Sep 13, 2018 by Tanu Kak - Director, Marketing
Category: Programmatic Advertising

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Recent Posts

  • Top 10 Programmatic Conferences to Attend in H2 2020 (Including Virtual Conferences)

    Top 10 Programmatic Conferences to Attend in H2 2020 (Including Virtual Conferences)

    May 19, 2020
  • COVID-19 Affecting Change In Programmatic Video Advertising

    COVID-19 Affecting Change In Programmatic Video Advertising

    Apr 7, 2020
  • Programmatic Buyers: What it really means to buy server-side supply from Chocolate Premium SSP?

    Programmatic Buyers: What it really means to buy server-side supply from Chocolate Premium SSP?

    Mar 25, 2020
  • Programmatic Video With Chocolate In 2020

    Programmatic Video With Chocolate In 2020

    Jan 18, 2020
  • 4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

    4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

    Nov 11, 2019
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