4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season
Step #1 Start Early and Leverage
45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx.…
Author: Tanu Kak - Director, Marketing
5 Ways Chocolate Premium Creates an Ideal Supply Path for DSPs
Supply Path Optimization (SPO) has been discussed a lot lately and there are different interpretations of what it comprises of and how it creates an…
Chocolate Premium Makes Every Bid Request Unique & Valuable With Bid Enrichment
With the goal of bringing valuable data for programmatic buyers, 100% of bid requests on Chocolate Premium come with intelligent data signals like estimated viewability…
How Chocolate Premium Combats Ad Fraud Schemes?
The programmatic advertising industry is complex, large and growing at a steady rate. As with any industry, more growth prompts more fraudulent activities by bad…
Client-Side Auction vs Server-Side Auction: Which is More Suited for Video Advertising?
Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic video advertising is traded today. In this article,…
Developer Digest: Freshest Industry News & Updates for Mobile App Developers
Updating your games for modern Android
Last year it was announced that starting from August 2018 Google Play will require all new apps and games…
Mobile Ad Mediation Basics: This is what you’re losing with the wrong in-app ad SDK
The mobile ad system has evolved rapidly in the recent years, becoming a crucial way for mobile developers to monetize their applications.
Ad mediation platforms…
App Monetization, Programmatic Advertising & The Drivers Behind the Wheel
The world of mobile apps is experiencing a seismic shift with more and more developers implementing various app monetization strategies to earn money. With over…
