Brand Safety: Building the Right Backdrop for Video Ads
According to an infographic on Adobe’s CMO.com discussing digital ad crimes, nearly one in three advertisers admit concerns about brand safety. In other words, they…
Author: Saurabh Bhatia, CEO
Real-time Analytics As Key to Optimizing Programmatic Spend
Analytics is nothing new to the digital marketing industry. In fact, according to a recent survey, 97% of polled B2B marketers said that using analytics…
Viewability: Controversy or Opportunity?
Viewability is undoubtedly one of the biggest hot button issues in the digital marketing world. A recent survey found that more than 60% of digital…
Gaining Momentum: VDOPIA Adds Martin Price As SVP, Product
Building its strong leadership team to address explosive mobile video growth, Vdopia hires Price, the former VP Product Management at OpenX
Fremont, CA (8 July,…
Skippable Ads Improve Video Ad Viewership
In the last few years, much to consumer’s delight, skippable ads have become prevalent online, particularly in mobile video advertising. What’s great for brand advertisers…
Why Video Ads on Mobile Are the Best Way to Reach Audiences
With more and more consumers watching TV and video on their smartphones, it’s clear that mobile video is a powerful medium today. Always on the…
Demystifying Programmatic: Why Programmatic in Mobile Will Be a Game Changer for Brands
If you’ve heard of programmatic ad buying, you’ve likely heard that the technology is exploding, and that it has become a key strategy in the…
How Millennials Drive the Growth of Mobile Video
Mobile video views, including smartphones and tablets, more than doubled from third quarter 2013 to third quarter 2014. While omnipresent cat videos may have caught…
Video May Have Killed the Radio Star, But Who’s Killing the Video Star?
While video advertising continues to soar, many in the industry believe there’s more we could be doing to accelerate that growth. Farzad Jamal, VP Europe,…
What entertainment brands are teaching others about mobile advertising
Farzad Jamal, Vdopia’s European Vice President, looks at how entertainment brands are tackling mobile advertising and the lessons for other marketers looking to crack the…
