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Brand Safety: Building the Right Backdrop for Video Ads

Author: Saurabh Bhatia, CEO

Brand Safety: Building the Right Backdrop for Video Ads

Brand Safety: Building the Right Backdrop for Video Ads

According to an infographic on Adobe’s CMO.com discussing digital ad crimes, nearly one in three advertisers admit concerns about brand safety. In other words, they…
Sep 1, 2015Apr 5, 2018 by Saurabh Bhatia, CEO
Category: Programmatic Advertising
Real-time Analytics As Key to Optimizing Programmatic Spend

Real-time Analytics As Key to Optimizing Programmatic Spend

Analytics is nothing new to the digital marketing industry. In fact, according to a recent survey, 97% of polled B2B marketers said that using analytics…
Aug 6, 2015Apr 5, 2018 by Saurabh Bhatia, CEO
Category: Programmatic Advertising
Viewability: Controversy or Opportunity?

Viewability: Controversy or Opportunity?

Viewability is undoubtedly one of the biggest hot button issues in the digital marketing world. A recent survey found that more than 60% of digital…
Jul 30, 2015Apr 5, 2018 by Saurabh Bhatia, CEO
Category: Programmatic Advertising

Gaining Momentum: VDOPIA Adds Martin Price As SVP, Product

Building its strong leadership team to address explosive mobile video growth, Vdopia hires Price, the former VP Product Management at OpenX Fremont, CA (8 July,…
Jul 8, 2015Apr 5, 2018 by Saurabh Bhatia, CEO
Category: Programmatic Advertising

Skippable Ads Improve Video Ad Viewership

In the last few years, much to consumer’s delight, skippable ads have become prevalent online, particularly in mobile video advertising. What’s great for brand advertisers…
Jun 30, 2015Oct 3, 2018 by Saurabh Bhatia, CEO
Category: Programmatic Advertising
Why Video Ads on Mobile Are the Best Way to Reach Audiences

Why Video Ads on Mobile Are the Best Way to Reach Audiences

With more and more consumers watching TV and video on their smartphones, it’s clear that mobile video is a powerful medium today. Always on the…
Apr 8, 2015Apr 5, 2018 by Saurabh Bhatia, CEO
Category: Programmatic Advertising
Demystifying Programmatic: Why Programmatic in Mobile Will Be a Game Changer for Brands

Demystifying Programmatic: Why Programmatic in Mobile Will Be a Game Changer for Brands

If you’ve heard of programmatic ad buying, you’ve likely heard that the technology is exploding, and that it has become a key strategy in the…
Mar 31, 2015Apr 5, 2018 by Saurabh Bhatia, CEO
Category: Programmatic Advertising
How Millennials Drive the Growth of Mobile Video

How Millennials Drive the Growth of Mobile Video

Mobile video views, including smartphones and tablets, more than doubled from third quarter 2013 to third quarter 2014. While omnipresent cat videos may have caught…
Mar 27, 2015Apr 5, 2018 by Saurabh Bhatia, CEO
Category: Programmatic Advertising

Video May Have Killed the Radio Star, But Who’s Killing the Video Star?

While video advertising continues to soar, many in the industry believe there’s more we could be doing to accelerate that growth. Farzad Jamal, VP Europe,…
Dec 1, 2014Apr 5, 2018 by Saurabh Bhatia, CEO
Category: Programmatic Advertising

What entertainment brands are teaching others about mobile advertising

Farzad Jamal, Vdopia’s European Vice President, looks at how entertainment brands are tackling mobile advertising and the lessons for other marketers looking to crack the…
Oct 10, 2014Jan 25, 2019 by Saurabh Bhatia, CEO
Category: Programmatic Advertising

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