What will be programmatic ad spend in 2019? $84 Billion!
Programmatic is the fastest growing phenomenon in digital advertising today. Zenith forecasts that ad spends in programmatic will grow 19% in 2019, reaching US $84…
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Digital Ad Spending grew to $49.5B in the first half of 2018, according to IAB
The online advertising business continues to grow at double-digit rates,…
7 Industry News & Updates That Programmatic Buyers Need To Know
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For publishers and ad-tech companies, 2017 was a tumultuous year. Issues like ad fraud, brand safety…
How IoT and Cloud Computing Will Change the Way We Create Mobile Apps?
You saw technology evolve from room-sized computers to handheld and were so fascinated by it that you decided to make a career in mobile app…
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31% of app developers are dissatisfied with their in-app ad revenues…
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Only 31% App Developers are Satisfied With Their Current Ad Revenues, Highlights Latest App Developer Survey Report 2018 by Chocolate…
6 Tips for Getting Artificial Intelligence in Your App Marketing Strategy
The debates around whether AI is good or bad for business have, to some extent, become largely redundant in an age where artificial intelligence is…
7 Industry News & Updates That Programmatic Buyers Need to Know
How the Ad Ecosystem Is Morphing to Address Ad Fraud
The simple relationship between publishers and advertisers has become increasingly complex, with the introduction of…
7 Industry News & Updates That Programmatic Sellers Need to Know
Publishers That Haven’t Adopted Ads.txt Are Losing Money
Publishers without an updated Ads.txt file are missing out on revenue and stand to lose more in…
![[Chocolate Mediation SDK Release]: New ‘AppLovin Zone ID Support’](https://chocolateplatform.com/wp-content/uploads/2018/10/Blog_ChocolateMediationSDK_23Oct18_2.jpg)
[Chocolate Mediation SDK Release]: New ‘AppLovin Zone ID Support’
Chocolate is happy to announce the addition of a new feature – ‘AppLovin Zone ID Support’ to our ad mediation platform. This latest release allows…
Knowing Tarun Sharma: Your Fellow Chocolate Team Member #OneTeam
Everyone, please be introduced to Tarun Sharma, Senior Software Engineer at our Gurugram office. You will find him busy coding and building new features for…
