A very Happy New Year to all our readers. In 2019, we made significant strides in enhancing the overall product offerings for demand partners. It was a breakthrough year for us in which we launched new products, on-boarded 100+ leading publishers and became the world’s first video-only programmatic platform with 100% server-side auctions.

Chocolate is fully committed to keeping this momentum going and offer our customers best-in-class product & customer service in 2020. As we gear up for 2020, here is a quick recap of our 2019 accomplishments.

New Direct Inventory | Top Global Publishers
Fast Growing High-Quality Inventory For Premium Brand Advertising 

110+ leading publishers on-boarded on Chocolate Premium. Leading publishers allocating chunks of inventory to server-side auctions. Powered with bid enrichment, the shortest-supply path via server-to-server connection and strict anti-fraud measures, we have delivered millions of video ads with latency under 250 ms and 97.74% valid traffic measured by a trusted third-party fraud measurement partner. To know the full list of publishers, subscribe to our newsletter here or write to us at chocolate-demand@chocolateplatform.com

Product Launch | Chocolate Premium
We launched the World’s First Video SSP with 100% Server-Side Auctions 

• Officially launched in August 2019 after beta testing with 25+ Publishers
• On-Boarded 110+ publishers since launching including leading names like The Weather Channel, EA Games, DailyMail, USA Today, CBS, DAZN, NASDAQ and more
• An invite-only SSP for demand partners
• One of the 1st video-only beta partners for Google Open Bidding (formerly Google Exchange Bidding)
• 1B+ monthly video ad auctions
• 100% Direct integrations with Publishers

 

Product Releases | Anti-Fraud, Privacy, New Device Support
2019 Saw Relentless Focus on Improving Our Product Offerings

Anti-Fraud Measures: Read more here

• Partnership with White Ops to prevent, detect and measure both pre-serve and post-serve ad fraud
• Implemented IAB’s Sellers.JSON and OpenRTB Supply Chain Object
• Chocolate awarded TAG Certified Against Fraud Seal
• 100% of publisher partners have Chocolate entry in their Ads.txt and App-ads.txt files

 

Privacy: Read more here

• Chocolate Marketplace and Chocolate Premium Video SSP fully compliant with GDPR and CCPA

 

New Device Support

• Added new high-quality CTV inventory along with video ad support for mobile app, mobile web and desktop web

 

Insights | New Reports, Whitepapers
Actionable Research Data To Help Marketers in Their Programmatic Buying Journey

• Programmatic Video Advertising Insights Report. Download here
• 5 Ways to create an Ideal Supply Path. Read more here
• Why is Server-side auction valuable for a DSP/Buyer? Read more here
• What is Bid Enrichment and how does it help programmatic buyers? Read more here

 

News Coverage | Chocolate Featured in Top Publications
Chocolate In The News Throughout 2019

• Mediapost: Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
• MarTech Series: How Sellers.JSON And sChain Reinforces Buyers Confidence In Programmatic
• Mobile App Daily: Mobile App Developers Rely on In-App Video Ads For Monetization
• Entrepreneur: How can App Developers Maximize Their Revenue
• MarTech Series: MarTech Interview With Saurabh Bhatia, CEO, At Chocolate Platform