Meet Satish Kumar our in-house expert at managing the ins & outs of programmatic supply operations. A lover of old Bollywood movies, he loses himself to the tunes of soothing music. Time to familiarize Satish to others in his own words!
- What does your job entail?
I initially joined Chocolate as a part of the Media Planning & Execution team. Later in 2014 when Chocolate launched its Programmatic Marketplace, I started taking care of programmatic supply operations for US, UK & Canada markets. My job involves managing all programmatic, mediation, networks and platform revenues. I handle multiple DSPs, Private Marketplace deals (PMPs) through different buying models like CPM, CPCV, etc. My role is got to do with Media Planning, Programmatic Media Buying, Ad verification and Brand Safety.
- Tell us about your background prior to joining Chocolate.
I joined Chocolate in 2013, well-spent 6 years. Previously I have worked with main stream media firms, mobile VAS players & Publications Houses (B2B magazines), making & executing 360-degree media plans, & in content marketing roles.
- What are your interests outside of work? What do you prefer doing on weekends?
I appreciate ancient architecture & thus like to visit historical places & monuments. Besides travelling, I am absolutely captivated by old soothing melodies, listening to mild music is my favourite to-do. Also, I look forward to meeting new people who can motivate & inspire me to challenge myself.
- Which apps are keeping you engaged nowadays?
Subway Surfer & Talking Tom, well actually these apps keep my 13 months old daughter occupied and help me steal sometime for listening to music.
- What is the biggest challenge that you are facing in your current role?
In the AdTech business there are certain challenges that plague the entire industry. At Chocolate we are using our own patented technology & third-party tools to overcome them & provide the best service to our clients. We ensure that marketeer’s advertising budgets are spent efficiently & effectively.
- Which place you would like to visit if given a chance?
I am a patriot at heart, so I love seeing places related to our freedom struggle, it’s a reminder of the many sacrifices made by our ancestors. I am looking forward to visiting the Cellular Jail in Andaman & Nicobar, it’s the place where our freedom fighters were imprisoned under pitiful environment.
- Your favourite jargon at work.
Drive Traffic, Improve Fill, Increase Reach-Out.
- Things that you like about Chocolate/Company?
The company offers a congenial learning environment and respects talent. A priority for me at work is to have a great team & work-life balance that’s plentiful here.
- One movie you loved watching in recent times?
I love watching old bollywood movies. The movie that I enjoyed most in recent times was Gold. I watched it on 15th August, the movie is about how India won its 1st Gold at Olympic’s after Independence. The fact that it was our 72nd Independence Day and our National Anthem was playing in the movie hall, added to an amazing movie experience.
- What motivates you to get going every morning?
I strive to learn something new every day and that’s what gets me going every morning.