The information you include in the targeting parameters will be used by various demand systems to display premium ads.

MVDOAdRequest adRequest = new MVDOAdRequest(this);
LocationData locationData = new LocationData(this);
adRequest.setLocation(locationData.getDeviceLocation());

// It is recommended that you update the below parameter - accurate info is required
adRequest.setAppStoreUrl("");
adRequest.setRequester("");
adRequest.setAppDomain("");
adRequest.setAppName("");
adRequest.setCategory("");
adRequest.setPublisherDomain("");

// Passing on the following parameter values can result in better targeting and higher yield 
// For parameters you cannot populate, please comment them out
adRequest.setDmaCode("807");
adRequest.setEthnicity("Asian");
adRequest.setPostalCode("94538");
adRequest.setCurrPostal("94539");
adRequest.setDmaCode("807");
adRequest.setAge("27");
adRequest.setMaritalStatus("single");
adRequest.setGender("m");
adRequest.setBirthday("yyyy-mm-dd");