The iVdopia iPhone 3G ad network and platform packs unprecedented ability to connect advertisers with engaged iPhone users
SAN JOSE, Calif., March 13 /PRNewswire/ — Vdopia, the fastest-growing premium advertising network, has announced the launch of iVdopia (http://www.ivdopia.com), its iPhone 3G ad platform and network. With iVdopia, the hottest cellular device in the world becomes the most potent means to engage users, anytime and anywhere, with the widest range of engaging ad formats, including pre-application advertising videos, and, for the first time, sponsorship to the iPhone.
As the premium iPhone advertising platform and network, iVdopia provides application developers with a large inventory of brand advertisements and the ability to serve their own ad campaigns. iVdopia is robust and proven as it uses the technology already in use – but with numerous advantages. While some ad networks use only banner ads, iVdopia supports the widest and most engaging ad formats, allowing brands to reach out to users in the most immersive ways possible. Pre-app video, logo placement, banner ads – and, for the first time, sponsorship ads to the iPhone applications are available. The 5 to 10 second videos that run while the application loads can also be tapped to allow the user to see a mini Web page, watch another video and place a call – all making the advertisement more interactive.
iVdopia has an advertising platform and an extensive ad network through Vdopia’s BrandConnect Ads. The company’s proprietary technology delivers industry-leading CPMs – an unprecedented value to large brand advertisers and application developers alike. iVdopia is unique in that it enables complete analytics for both applications and advertisements, including information on how many times an application or advertisement reaches users, how long users stay engaged and how many times they play ads.
“The launch of iVdopia enables Vdopia to extend its reach through the iPhone 3G advertising network,” says Vdopia founder Srikanth Kakani. “iVdopia focuses on providing the best experience to both brands and users by enabling the most advanced caching algorithms for uninterrupted user experience and lower ad latencies. Vdopia has experience delivering scalable campaigns for brands such as eBay, Nokia, Samsung among others in the online space. iVdopia is generating even greater response from the top brands in the US.”
iPhone advertising already has a higher engagement and recall because visuals on the portable device are helping to make it the go-to gadget for entertainment, games and sharing. This has created an opportunity for effective branding experience – and even greater potential ROI – with its captive audience. iPhone 3G ads through iVdopia will tap the 12 million iPhone users who have so far downloaded 500 million applications.
Vdopia is the world’s largest premium video advertising network and technology provider for targeting the most responsive and affluent audiences across devices. Vdopia helps major brands and advertisers effectively deliver premium video advertising alongside premium content. Vdopia was founded by Stanford and IIT graduates with extensive technology and media experience with companies, including Time Warner, HP, Nvidia and others. Headquartered in Silicon Valley, the company has sales and development offices in San Jose, CA, New York, NY, and Mumbai and Gurgaon, India.
The already highly profitable company is backed by such respected international investors as Nexus Capital. Vdopia counts influential advisors such as Deepak Bhagat, who has held senior leadership roles at Sun Microsystems and Hewlett-Packard, and Rajeev Motwani, who has been on the advisory boards of Google and Facebook and is a professor of computer science at Stanford University.
Mark de la Vina
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