iVdopia, the advanced mobile advertising solution, today announced the appointment of a trio of accomplished MARKETING and sales leaders to build on iVdopia’s industry-leading reputation. Joining iVdopia are Owen Weed, the company’s first senior director of sales, and most recently Vice President–Digital for TMP Directional MARKETING; Ilise Welter, iVdopia’s Director of Sales for the West Coast, and previously the Director, Western Region, for WebMD; and Lauren Kinder, iVdopia’s Director of Sales for the Midwest, and most recently the Midwest Manager for Playboy Enterprises Inc.
With a combined work experience of 53 years in sales and MARKETING for such varied companies as NBC Universal, Conde Nast and Yahoo! Inc., the three new hires arrive at iVdopia as the company blazes trails with its mobile network and platform.
Owen’s credits include the launch of the interactive division brand 15miles for TMP Directional and increasing client retention by 330 percent for the agency’s mobile and digital ad sales. Ilise led WebMD’s western U.S. sales territory from start-up stage into a multi-million dollar sales region and sold custom advertising and marketing programs to major advertisers, resulting in 200 percent increases year over year. Lauren, named the 2008 salesperson of the year for Playboy, solely managed $4 million net territory for the magazine and $1 million net territory for its website.
“We are delighted to welcome Owen, Ilise and Lauren to the iVdopia team,” said iVdopia co-founder Srikanth Kakani. “Together, they have a track record of driving growth while scaling world-class sales and business development – a huge asset as iVdopia continues to unveil new advancements in mobile advertising. They will be a great addition to iVdopia, helping us continue to grow at an exceptional rate.”
Their arrival comes on the heels of the iVdopia’s launch of Talk2Me, which enables mobile advertisers to customize interactive actions in video ads that include customized social features, allowing for the sharing of ads with friends on Facebook or Twitter. Talk2Me is the most recent addition to the company’s portfolio of rich and engaging iPhone ad tools, including Pre-App and In-App videos, banner ads and sponsorship ads.
The three new MARKETING and sales leaders bring with them an impressive background at a wide range of emerging and established companies. Owen worked as the executive director of sales and strategy for AT&T Interactive and as a director of partnership sales and strategy at NBC Universal. While at Yahoo! Inc, Ilise created advertising MARKETING solutions for Yahoo! Entertainment assets including Yahoo! Entertainment, Yahoo! TV, and branded content offerings. Lauren held the Midwest manager position at several companies, including Conde Nast Publications, where she worked with Glamour magazine and was named salesperson of the year in 2006 and record breaker of the year in 2005; and Miller Dixon Media, where she worked with STUFF Magazine.
Mike Coppola joined iVdopia in January 2009, as the company’s first U.S. Sales Director and as part of the initial iVdopia sales team. Mike played a strategic role in successfully establishing the company’s presence by acquiring key clients such as Coca-Cola, Warner Brothers and MillerCoors. Mike is a seasoned marketing and advertising executive, having developed strong relationships with many Fortune 100 brands in the new media world.
iVdopia (ivdopia.com) is the advanced mobile advertising solution, pioneering rich media and video advertising on smartphones, including Pre-App video and social networking options on the iPhone. iVdopia’s brand-focused iPhone advertising network and platform is used by major brands and top iPhone developers to deliver premium advertising campaigns. The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world.
The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose, CA, New York, NY, Gurgaon and Mumbai, India.
Mark de la Viña