iVdopia Advertising Solution for Mobile Devices Now Taps the Power of Social Media with Talk2Me

Industry-Advancing Social Media Ads Complement iVdopia’s Range of Smartphone Ad Formats

SAN JOSE, Calif.–(Business Wire)–iVdopia (www.ivdopia.com), the innovator in interactive video advertising for mobile devices, continues to revolutionize the field with Talk2Me ads. For the first time, mobile advertisers can customize interactive actions in video ads that include customized social features, which allows for the sharing of ads with friends on Facebook or Twitter.

On the heels of becoming the first ad network and platform to introduce Pre-App and In-App video ads for the iPhone, iVdopia`s Talk2Me introduces a completely extensible way of customizing ad interaction according to brand.

“Instead of giving users just one way to engage with the brand, this provides them with an unprecedented range of options – leading to much greater user engagement and response,” said Srikanth Kakani, co-founder of iVdopia. “Our knowledge and experience in brand advertising, both online and with mobile devices, now comes with a social networking option to connect advertisers with customers in the most engaging, immediate and personal ways possible.” With Talk2Me, users can engage with their favorite brands on their iPhone as they take advantage of iVdopia`s Share Respond Interact (SRI) interface, which is completely customizable and has an extensible architecture that gives MARKETERS numerous ways to:

Share – Users can share ads through various social networks. Simply Tweet an ad to post it to Twitter or click the Facebook icon to share on a Facebook profile. Sharing helps extend the life of an ad while increasing its chances of going viral.

Respond – Users can respond to advertisers by calling, sending an SMS text, emailing or filling out a short form.

Interact – Advertisers can interact through enhanced features that let users download the branded app, interact with their In-App WAP site and replay the video advertisement.

Advertisers also can customize user interaction by choosing the best possible options to fit their branding needs. To see a sample of iVdopia Talk2Me ads, go to: http://www.ivdopia.com/?page=talk2me “iVdopia has again revolutionized the way brand advertising is done on the iPhone and other mobile devices by giving more control to users and brands while enhancing brand engagement for the user,” said iVdopia COO Chhavi Upadhyay. “With our innovations, extensive analytics and domain knowledge, we are pioneering new media advertising. Talk2Me is just the latest addition to the company`s portfolio of rich and engaging iPhone ad tools, including Pre-App and In-App videos, banner ads and sponsorship ads. With these new formats at our disposal, we expect to build on our proprietary technology, which has delivered unprecedented engagement and value to both large brand advertisers and application developers.”

About iVdopia

iVdopia is the advanced mobile advertising solution, pioneering rich media and video advertising on smartphones, including Pre-App video and social networking options on the iPhone. iVdopia`s brand-focused iPhone advertising network and platform is used by major brands and top iPhone developers to deliver premium advertising campaigns. The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world.

The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose, CA, New York, NY, Gurgaon and Mumbai, India.

Consort Partners Mark de la Viña, +1 415-282-4795 vdopia@consortpartners.com

Copyright Business Wire 2010


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