Ignited Takes a Lead in Movie Marketing Using iVdopia Talk2Me

Ignited utilizes iVdopia’s Talk2Me social video ads to deliver a unified campaign combining social media, online trailers and mobile technology Ads for upcoming Universal film ‘Repo Men’ deliver 400% above average CTR vs. online in-stream video advertising

SAN JOSE, Calif., March 16 /PRNewswire/ — For the launch of the Universal film “Repo Men,” which opens March 19, Ignited – Universal’s agency – has chosen iVdopia Talk2Me social ads to engage iPhone moviegoers through social media, online trailers and mobile technologies.

“We’re excited to see how iVdopia’s Talk2Me created a unique integrated opportunity for users to connect and engage with trailers, clips and photos for ‘Repo Men,’ ” said Dave Martin , Ignited’s Senior Vice President of Digital Media, who is responsible for digital media planning and buying for Universal Pictures. “Talk2Me was a great fit for the ‘Repo Men’ audience, and helped drive a very high rate of sharing and engagement.”

iVdopia’s (www.ivdopia.com) mobile video ads featuring the TV spot for Universal’s “Repo Men” exceeded expectations in the campaign’s first week by averaging a CTR of more than 400 percent above online in-stream video advertising. Of the users who clicked the ad for the film, more than 28 percent used iVdopia’s new Talk2Me social media ad features to engage further with the clip. The engagements included sharing via Facebook and Twitter, buying movie tickets and searching for nearby theaters – all right from the revolutionary mobile consumer interface.

“Until now, the potential of social media ads on smartphones has only been hinted at,” said Srikanth Kakani , co-founder of iVdopia. “The great thing about Talk2Me is that its amazing interface is not only highly customizable for the advertiser’s needs, but it also enhances the user experience by giving several one-tap choices. This empowers users to Share, Respond and Interact with the advertisement, and transitively with the Brand. Talk2Me social ads connect advertisers with customers in ways we’ve only dreamed about, as they continue to demonstrate that the sky’s the limit with social media on mobile devices.”

Launched on March 1, the campaign is engaging Repo Men’s target audience on such top iPhone application titles as Arcade Bowling Lite, Arcade Hoops Basketball Lite, Showtimes and College Basketball Lite.

About iVdopia

iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on smartphones, including Pre-App video and social networking options on smart mobile devices. iVdopia’s brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Warner Brothers and Miller Lite to deliver premium advertising campaigns. iVdopia continued its revolutionary streak with Talk2Me, a completely extensible way of customizing ad interaction according to brand. Talk2Me ads are the first to allow mobile advertisers to tailor interactive actions in video and banner ads that include the customized social features to best fit their branding needs. The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world.

The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose, CA, New York, NY, Gurgaon and Mumbai, India.

Media Contact:

Mark de la Vina

Consort Partners


Tel: +1 415 282 4795

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