First Things First: iVdopia Introduces High-Definition Video Ads and Talk2Me Social Ads to the iPad

SAN JOSE, Calif., April 8 /PRNewswire/ — With the iPad debut of iVdopia, the groundbreaking mobile advertising platform and network, the first high-definition video ads arrive today on the widely coveted device. Also making its iPad premiere is iVdopia’s Talk2Me, the only social video ads available on the iPad.

“Since iVdopia’s arrival in March 2009, the company has led the field with innovations that help developers better monetize their applications – as much as six to eight times better than traditional mobile advertising,” said iVdopia co-founder Srikanth Kakani . “We were the first company with video advertising for iPhone applications, with pre-app videos that allowed for Hulu-like monetization. And for the first time, iVdopia brings high-definition advertisements to the iPad. These new capabilities are available to iVdopia’s Premium platform partners, who can sell advertising through their own sales departments.”

iVdopia’s proprietary caching and encoding technology translate into a powerful viewing experience – and the highest quality video advertising – with even more striking, rich media than what’s available on smartphones. The high-definition ads on iPad are among the many ways iVdopia is leading the ad network pack as it takes advantage of the device’s versatility and larger screen.

iVdopia’s Talk2Me social ads will optimize the iPad’s strengths as the high-definition video ads allow users to better interact with the bigger screen. The recent smartphone campaign for the Universal action film ” Repo Men ” allowed users to share the ads via Facebook or Twitter, buy tickets or search for nearby movie theaters, resulting in a click-through rate that was 400 percent above average.

“Video advertising is making campaigns scalable across TV, mobile and online,” said Chhavi Upadhyay , COO and co-founder of iVdopia. “And high-def on the iPad takes all the sights and sounds to a whole new level. What has succeeded on smartphones, such as monetization of video ads or Talk2Me social ads, will really shine on the larger, more versatile iPad.”

About iVdopia

iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on smartphones, including Pre-App video and social networking options on smart mobile devices. iVdopia’s brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Warner Brothers and Miller Lite to deliver premium advertising campaigns. iVdopia continued its revolutionary streak with Talk2Me, a completely extensible way of customizing ad interaction according to brand. Talk2Me ads are the first to allow mobile advertisers to tailor interactive actions in video and banner ads that include the customized social features to best fit their branding needs. The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world.

The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose, CA, New York, NY, Gurgaon and Mumbai, India.


Media Contact: Mark de la Vina

Consort Partners

Tel: +1 415 282 4795

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