Programmatic Video Ads For Demand Partners
Run high-quality video ads across mobile, desktop and connected TV (CTV)
100% Server-to-Server Programmatic Video Buying
Premium and Unique In-App, Mobile Web, Desktop and CTV Ad Inventory
Scale
Reach 45+ premium publishers with 1000+ websites and apps generating 1 billion+ video ad requests monthly
SPO
Shortened supply path with direct server-to-server connection. No complex wrappers/tags to navigate
Ad Quality
100% fraud-free platform with IAB's Sellers.json and SupplyChain Object implemented. Onyl ads.txt and app-ads.txt compliant ad inventory.
Bid Enrichment
Intelligent data signals (est. viewability score, est. vcr, minimum bid to win metric) in every bid request empowers DSPs/ATDs to make informed decisions.
Choose the way your brand wants to buy media
Open Market
Advertisers participate in a real-time bidding environment on Chocolate
Private Marketplace (PMP) Guaranteed/Non-Guaranteed
Negotiated CPMs with first-look access of inventory you can’t access anywhere
Managed Services
Traditional insertion orders (I/O) utilizing direct server-to-server integration through VAST tags
Yield Optimization for better ROI
Advanced technology platform & decades of experience (churning out ~ 1TB data daily)
Analysis of existing & historical data to determine which areas of inventory are performing well, and which are not
24x7 Account Management support to help you maximize the efficiency
Daily push alerts on any data outliers through our Data Analytics and Reporting platform
Extensive Focus on Ad Quality
Bid confidently on every impression - Most granular, transparent dashboard to analyze fraud levels, types, viewability rates, and brand safety risk
Ad Fraud
- - IAB's Sellers.json and OpenRTB Supply Chain Object implemented
- - Advanced in-house fraud detection methods to stop fraud before it happens
Viewability
- - 80%+ Viewability on Chocolate Premium
- - Real-time dashboard
- - Available on Mobile web, app and desktop
Transparency
- - Real-time analytics and reporting in an easy to use dashboard
- - Powered by Sigmoid, a full stack real-time analytics tool
- - Sellers.json file hosted on main domain for review
A set of IAB VAST compliant innovative ad formats that are created keeping user's interest in mind
This 320x480px ad space can change based on different integrations. Ad unit can play within site pages or within native video player across mobile web and apps
Pre-Roll
Attributes
Sound On
User Initiated
Skip | Non-Skip
Mobile Web | App
This ad unit allows the unit to push down the entire screen and play the ad in full screen. Auto-plays video ads and resolves to original app or mobile site
Full Screen Interstitial
Attributes
Sound Off
Autoplay
Skip | Non-Skip
Mobile Web | App
Customizable Banner
End card (Optional)
Give app users a choice to watch video ads in exchange for a reward which can be in-app virtual currency, additional life in-game, access to free content, etc.
Rewarded Video
Attributes
Sound Off
Autoplay
Non-Skip
Mobile App
Video ad auto-plays either inline with content or by pushing the page half down. Video paused if people scroll past.
Native Video / Inview
Attributes
Sound Off
Autoplay
Skip | Non-Skip
Mobile Web
Customizable Banner
Leading Partner Integrations
Chocolate Premium Video SSP integrates top technology partners to offer complete buying & measuring of mobile video ad campaigns. Our partnerships include areas of audience verification, brand safety and view-ability, third party data on-boarding, location targeting and ROI Measurement.
