Consumer Information: Collection, Use, and Sharing
Our primary goals in collecting, accessing or obtaining information are to deliver tailored Ads based on the inferred interests of Consumers, and measure their effectiveness with Consumers. We do this by utilizing the non-identifying information that we collect access or obtain through cookies and Pixel Tags (defined below) embedded on a Mobile Media on which you view Ads, in conjunction with the information about you that is provided by you or provided to us by our Publishers, to personalize the content of Ads that you see. You can opt-out of receiving targeted Ads as described below.
- Our Publishers allow us to serve Ads on their Mobile Media. We use technology to send, directly to your browser or mobile application, the advertisements and links that appear on the Mobile Media. If you use a Mobile Media, we automatically receive your IP address and mobile device ID when this happens, and we use other technologies (such as cookies and Pixel Tags, as described below) to measure the effectiveness of the Ads and to personalize the advertising content that you see on the Mobile Media. We also collect, access or obtain other non-identifying information in conjunction with your IP address and/or device ID; these non-identifying details include, but are not limited to, the website you are logged onto or the application you are using, the geographic location of the IP address you are using to access the Internet, the type of browser used, which and how many web pages have been viewed by you, which applications you have used, search terms used, referring/exit pages, platform type and date/time information. We do not collect, access or obtain personally identifiable information (such as name, username, address, phone number or email address) from you when you view or interact with Ads.
- The information we collect access or obtain about you does not personally identify you. This information is used by Chocolate for the purpose of delivering Ads and measuring their effectiveness with Consumers. We aggregate this information and use it to analyze trends, identify the audience most likely to respond to an Ad and to tailor Ad placement for members of our advertising network accordingly. This aggregated information may be shared with our affiliates, Advertisers, employees, customers and Publishers. In addition, we may share with such entities any device IDs and associated demographic data. Any information shared in this context will not contain your personally identifiable information. We reserve the right to track IP addresses for the purposes of fraud prevention, and we reserve the right to release IP addresses to legal authorities.
We may also use "pixel tags" "web beacons", "clear GIFs" or similar means (individually or collectively "Pixel Tags") to analyze usage patterns of Consumers and to serve Ads to you that are tailored based on our analysis. A Pixel Tag is an electronic image, often a single pixel, which is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a webpage or in a mobile application and may be associated with cookies on your hard drive. Pixel Tags allow us to count users who have visited certain Mobile Media and pages within Mobile Media, to personalize the Ads, and to help determine the effectiveness of promotional or advertising campaigns.
If you prefer that Chocolate not use any cookies for the purpose of sending targeting Ads to you, you can click the "Opt Out Now" button at http://www.chocolateplatform.com/w3c/optout.php?portal=i Note that the Chocolate opt-out tool is cookie-based. This means that, if you have cookies blocked, you will not be able to use it. Furthermore, if you delete your cookies, the opt-out cookie will also be deleted, and you will need to opt-out again. Finally, note that once the opt-out has been completed, you will still receive Ads, but such Ads will not be targeted.
Information Sharing and Disclosure
Compliance with Laws and Law Enforcement: Chocolate cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Chocolate or a third party, to protect the safety of the public or any person, or to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable activity.
Business Transfers: Chocolate may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
Chocolate is very concerned with safeguarding the information that we collect. We employ reasonable physical, technological, and administrative security measures. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect the information that we collect, we cannot guarantee its absolute security.
Our Policy Toward Children
Our services are not directed to children under 13. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at firstname.lastname@example.org If we become aware that a child under 13 has provided us with personally identifiable information, we will delete such information from our files.