Privacy Policy

 

 

Chocolate by Silverpush – Privacy Policy

 

INTRODUCTION

Chocolate by Silverpush runs a marketing platform solution which provides advertising and monetization services/products (whether owned or through its partners) to marketers and supply partners including through digital media, sites, surveys, owned or operated application(s)/widgets, exchange(s) for demand/supply, marketing automation solutions and other services, such as, fraud detection, reporting, audiences, attribution, analytics, modeling, segments, measurement (“Marketing Platform”).

 

SCOPE OF THIS PRIVACY POLICY

APPLICABILITY

This Privacy Policy explains how Chocolate by Silverpush collects, uses and shares information from individuals that interact with its services, offering or platforms comprising its Marketing Platform (“Marketing Platform Services”) and its website, respectively. (“Chocolate by Silverpush” means Chocolate by Silverpush Global Pte. Ltd. and its subsidiaries). Chocolate by Silverpush Pte. Ltd. is an NAI (Network Advertising Initiative) member, and we adhere to the NAI Code of Conduct.

 

NON-APPLICABILITY

Chocolate by Silverpush may offer independent mobile applications, web content services, lock-screen platforms, social entertainment platform(s), widgets, and/or other software features to consumers through smart devices which may be preloaded on the devices, downloadable, hosted on web or made available through other digital media (“Consumer Offering”). This Privacy Policy does not apply to the collection by or processing practices of each of the foregoing services, respectively. If you are a consumer of any such Consumer Offering, the applicable privacy policy should be available to you through such services. Please refer to the respective privacy policies of each Consumer Offering for a description of its data collection and data use practices.

 

To the extent that the foregoing Consumer Offering promotes any interest-based advertising using the Marketing Platform Services, the terms of this policy would apply to the data processing practices for such Marketing Platform Services.

 

Marketing Platform Services and Consumer Offering are collectively referred to as “Services”.

 

CHOCOLATE BY SILVERPUSH MARKETING PLATFORM SERVICES

Chocolate by Silverpush engages with third party site/app publishers and app developers to serve ads on their digital properties on behalf of its demand side advertising partners through various channels of advertising solutions including exchanges, network, off-network etc. Chocolate by Silverpush may also serve ads on Consumer Offerings. Chocolate by Silverpush
also engages in campaign planning, measurement (e.g. whether an advertisement was viewed, its timestamp etc.) and attribution of advertisements, whether by itself or through third party measurement partners.

 

Chocolate by Silverpush provides Marketing Platform Services, including optimization of advertising campaigns, data analytics/enrichment, segment creation, user acquisition, re-engagement, remarketing or retargeting through various digital advertising channels. Chocolate by Silverpush receives data into its Marketing Platform from various sources, including end user information collected by our systems, applications/offerings, partners, data/cookie vendors or customers (“Sources”), which may include third party apps, sites and services that you use. Please refer to the privacy policies of the apps, sites, and services you use to understand how those apps, sites, and services collect, use, and share data from your interactions with them. Chocolate by Silverpush is not responsible for how those third-party apps, sites, and services collect and use data.

 

WHAT PERSONAL INFORMATION DO WE COLLECT?

When you view an advertisement distributed through Chocolate by Silverpush on a site, app, or other digital media, we may collect information on your device and your interaction with the advertisement. This information enables us to serve advertisements to you, improve our Services including to recognize your device when you use other sites and applications that have partnered with us. Chocolate by Silverpush may also collect information about you when you interact with our websites and other digital properties, including personal information you provide to us directly or through third parties. The information we collect may include:

• Device information (e.g., device model, operating system, mobile network information, and unique device identifier)
• IP address and geolocation information
• Ad viewability and engagement data (e.g., whether an advertisement was viewed, interaction time, etc.)
• Cookie information
• Log data (e.g., access times, pages viewed, clickstream data, etc.)
• Other information provided by you or obtained from third parties

 

HOW DO WE USE YOUR INFORMATION?

We use the information we collect for various purposes, including:

• Providing and optimizing our Marketing Platform Services
• Delivering and measuring the effectiveness of advertisements
• Personalizing and improving your experience on our websites and other digital properties
• Detecting and preventing fraud
• Generating aggregated insights and reports for our clients and partners
• Complying with legal obligations

 

HOW DO WE SHARE YOUR INFORMATION?

We may share your information with the following parties:

• Demand side advertising partners
• Publishers and app developers
• Measurement and analytics partners
• Service providers and vendors
• Legal and law enforcement authorities, if required by applicable law or in response to a legal process
• In connection with a merger, acquisition, or sale of assets, if applicable

 

SECURITY

The security of Your personal information is important to Us. We take precautions, including administrative, technical and physical measures, to safeguard Your personal information against loss, theft and misuse, as well as against unauthorized access, disclosure, alteration and destruction. When You enter sensitive information on Our registration We encrypt that information.

 

This Website has various electronic, procedural and physical security measures in place to protect the loss, misuse and alteration of information, or any accidental loss, destruction or damage to data. When You submit Your information via the Website, Your information is protected through Our security system

 

CONTACT US

If you have any questions or concerns about our Privacy Policy or our data practices, please contact us at privacy@chocolateplatform.com.
Thank you for your understanding, and please let me know if there’s anything else I can help you with!