With analysis of top 1000+ publishers and 1700+ free apps (across Google Play and iOS store) using Apptopia platform, we delve deeper into finding out what factors are causing drop in revenues and how App developers can maximize it using the right Ad monetization solution.

Here are a few highlights of the report:

• More than 80% of top free game apps are monetizing with video ads
• On an average 28 SDKs are integrated into every top free app
• 79% of game apps have more than 20 SDKs integrated
• 23% of top free game apps have embraced ad mediation for monetization
• Action (32%), Arcade (22%) and Casual (9%) games contribute maximum to in-game ad revenues
• Unity, Cocos2d and Cordova are top 3 game app development platforms preferred by app developer
• How Latency, Render Rate and Yield Optimization play a critical role in ensuring high fill rates and revenue