In this report, we delve deeper into finding out why programmatic mobile video advertising is becoming a key focus area for marketers.

Here are a few highlights of the report:

• PMP ad spend increased by 62% (In sync with the current market trend of programmatic spends shifting to PMPs)
• In-App video ad spends increased by 38%. In-App video ad spend is 86% of the total programmatic mobile video ad spend
• CPG/FMCG (26%) are biggest programmatic ad spenders, followed by Auto (13%), Retail (13%), Technology (9%), and Entertainment (8%) brands
• New York, LA, Chicago, Houston and Dallas are the top 5 cities where smartphone users watched the most no. of video ads
• Full-Screen video ad is the most preferred ad format that saw the highest growth of 38%