The automotive industry is now the third largest vertical in terms of mobile ad spend on the Vdopia network. This report provides an in-depth analysis of how automotive advertisers have embraced mobile video advertising to target consumers. Focusing on the US market, the report takes a detailed look at a broad spectrum of areas related to auto mobile advertising including demographics (age, gender, ethnicity), auto campaign objectives, type of vehicle advertised, targeting (geo, demo, behavioral) and advertiser type.