Vdopia ropes in ex Zenith Optimedia exec as Director of Business Development for APAC

Online video advertising player Vdopia has appointed Shivam Srivastava as Director of Business Development for APAC. Prior to joining Vdopia, Srivastava was the Associate Vice President  of Zenith Optimedia. Apart from Zenith Optimedia, Srivastava has worked with major digital brands like Times of India and Sify.

Preetesh Chouhan, VP and Sales Head for APAC, said, “Vdopia has established itself as the fastest growing company in video advertising and now it’s time to broaden our horizon and target emerging markets in SEA and MENA. We are confident that Mr. Srivastava as Director will help us take this vision forward and add value to advertising in these areas.”

“These are exciting times for digital advertising, and I see mobile and video playing an important role in its growth,” opined Srivastava, adding, “Video is going to create its own ecosystem in the digital space, whereas mobile will hit the tipping point because of its sheer numbers and targeting capabilities. 2013 is the year of the mobile, and I am very excited to be part of both these ecosystems. Also coming from an agency background, I am well aware of the agency & client’s objectives and will try and align our products portfolio’s with the client’s requirement.”

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