Ad Mediation Playbook | App Monetization Insights for Game Developers
Global, Q1 2018
The report highlights mobile ad mediation growth, key mobile gaming usage trends, top ad formats and most effective app monetization methods. It covers a wide spectrum of insights derived from over 828 million in-app ad requests in Q1, 2018. Some key highlights from the report: rapid growth in, in-app ad request (+229%), in-app ad revenue (+126%), 1.5X better eCPM offered by rewarded ads vs full-screen video ads.
This report will help game app developers understand ad mediation and leverage it to boost ad revenues.
Chocolate Marketplace Insights
Global, Q4 2017
The report provides latest trends and in-depth analysis on programmatic ad spend, top advertiser & publisher categories, ad formats and key metrics like view ability that are shaping the programmatic mobile ...
Programmatic Mobile Video Insights
United States, Q2, 2015
You knew that mobile video advertising is on fire, but did you know that Chocolate's latest quarterly growth outpaces the market by double? Full of useful stats and trends, Chocolate's Q2 VMI ...
Chocolate Mobile Insights - Telecom Report (US)
United States, Q3, 2014
77% of telecom mobile ad spend went to video and rich media ads. For the report, Chocolate analyzed telecom mobile ad campaigns that ran in the last year on Chocolate's network with a global reach...
Chocolate Mobile Insights - Multicultural Marketing Report
United States, Q1, 2014
Focusing on African Americans and Hispanics, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends...
Chocolate Mobile Insights - Entertainment Report (UK)
United Kingdom, Q3, 2014
Through this report, we look at the latest industry trends on entertainment consumption on smartphones. We have also monitored enter tainment campaigns on the Chocolate UK...
Chocolate Mobile Insights - Entertainment Report
United States, Q2, 2014
The entertainment industry is a diverse industry covering a wide range of sectors like TV, home entertainment, movies, live events & concerts and digital goods companies.
Chocolate Mobile Insights - Automotive Industry Report
United States, Q3, 2014
The automotive industry is now the third largest vertical in terms of mobile ad spend on the Chocolate network. This report provides an in-depth analysis of how..