eCPM and Demand Sources

Is my eCPM at par with other publishers?

If this question has crossed your mind, you would have felt the need for an industry benchmark to measure your performance. Our global eCPM index shall be your holy grail. The Index is updated every fifteen days and tracks fluctuations in eCPM rates across regions for different ad units. Giving you an opportunity to pick the best ad format for monetizing your app.

Note: The eCPM rates vary depending on ad unit, OS and between geos. Currently rewarded video ads are the best performing format with the highest revenue potential. *Below eCPM stats are for 15-31st Dec 18.

Avg. iOS eCPM ($)*

Rewarded Video

Full Screen Interstitial

Pre-Roll

Native Video / InView

North America $12 - $18 $7 - $12 $10 - $14 $2 - $3
Europe $5 - $11 $5 - $9 $8 - $12 $2 - $3
Asia $3 - $9 $4 - $8 $3 - $6 $0.5 - $1.5
Avg. Android eCPM ($)*

Rewarded Video

Full Screen Interstitial

Pre-roll

Native Video / InView

North America $10 - $17 $5 - $9 $9 - $12 $1.5 - $3
Europe $4 - $9 $3.5 - $8 $6 - $10.75 $1 - $2.5
Asia $2 - $8 $3 - $6 $2 - $5 $0.5 - $1.25

Premium Ad Networks in One SDK

 

Ad Units Supported by Ad Network

Ad Network

Rewarded Video

Full Screen Interstitial

Pre-roll

Native Video /InView

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To Increase Your Ad Revenue