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Top 10 Programmatic Conferences to Attend in H2 2020 (Including Virtual Conferences)

Author: admin

admin
Top 10 Programmatic Conferences to Attend in H2 2020 (Including Virtual Conferences)

Top 10 Programmatic Conferences to Attend in H2 2020 (Including Virtual Conferences)

Name              :   Programmatic Punch US Date                :   June 10, 2020 Location         :   New York, US Registration Link                 :   https://progpunch-ny.drum.ly/?promo=LiveEvent2018&isTracking=true (Paid) About Conference The Drum’s Programmatic…
May 19, 2020Oct 20, 2020 by admin
Category: Programmatic Advertising
COVID-19 Affecting Change In Programmatic Video Advertising

COVID-19 Affecting Change In Programmatic Video Advertising

The COVID-19 pandemic has impacted public health as well as businesses. As we enter into uncharted territory, let’s hope this pandemic weakens and we all…
Apr 7, 2020Apr 20, 2020 by admin
Category: Programmatic Advertising
Programmatic Buyers: What it really means to buy server-side supply from Chocolate Premium SSP?

Programmatic Buyers: What it really means to buy server-side supply from Chocolate Premium SSP?

There has been so much written about header bidding and client-side auctions in the past few years that most of the programmatic buyers are pretty…
Mar 25, 2020Apr 20, 2020 by admin
Category: Programmatic Advertising
Programmatic Video With Chocolate In 2020

Programmatic Video With Chocolate In 2020

A very Happy New Year to all our readers. In 2019, we made significant strides in enhancing the overall product offerings for demand partners. It…
Jan 18, 2020Jan 20, 2020 by admin
Category: Programmatic Advertising
4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

Step #1 Start Early and Leverage 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx.…
Nov 11, 2019 by admin
Category: Programmatic Advertising
2019: The Tipping Point for Programmatic Video Advertising

2019: The Tipping Point for Programmatic Video Advertising

We are quite excited to share our latest research report covering a detailed look at a broad spectrum of areas related to the programmatic video…
Oct 30, 2019Oct 30, 2019 by admin
Category: Programmatic Advertising
5 Ways Chocolate Premium Creates an Ideal Supply Path for DSPs

5 Ways Chocolate Premium Creates an Ideal Supply Path for DSPs

Supply Path Optimization (SPO) has been discussed a lot lately and there are different interpretations of what it comprises of and how it creates an…
Oct 4, 2019Oct 30, 2019 by admin
Category: Programmatic Advertising
Chocolate Premium Makes Every Bid Request Unique & Valuable With Bid Enrichment

Chocolate Premium Makes Every Bid Request Unique & Valuable With Bid Enrichment

With the goal of bringing valuable data for programmatic buyers, 100% of bid requests on Chocolate Premium come with intelligent data signals like estimated viewability…
Sep 9, 2019Sep 9, 2019 by admin
Category: Programmatic Advertising
How Chocolate Premium Combats Ad Fraud Schemes?

How Chocolate Premium Combats Ad Fraud Schemes?

The programmatic advertising industry is complex, large and growing at a steady rate. As with any industry, more growth prompts more fraudulent activities by bad…
Aug 27, 2019Sep 9, 2019 by admin
Category: Programmatic Advertising
Chocolate Launches Premium: World’s First Video SSP with 100% Server-Side Auctions

Chocolate Launches Premium: World’s First Video SSP with 100% Server-Side Auctions

San Francisco, CA: Aug 20, 2019: Chocolate, a global leader in programmatic video advertising technology, announced today the launch of Chocolate Premium, the worlds’ first…
Aug 20, 2019Aug 20, 2019 by admin
Category: Press & News, Programmatic Advertising
Client-Side Auction vs Server-Side Auction: Which is More Suited for Video Advertising?

Client-Side Auction vs Server-Side Auction: Which is More Suited for Video Advertising?

Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic video advertising is traded today. In this article,…
Aug 12, 2019Sep 9, 2019 by admin
Category: Programmatic Advertising
Chocolate Earns TAG Certified Against Fraud Seal

Chocolate Earns TAG Certified Against Fraud Seal

In our continuous efforts to improve the ad inventory quality on Chocolate Premium SSP and Marketplace, we are proud to share that Chocolate has been…
Aug 11, 2019Sep 9, 2019 by admin
Category: Programmatic Advertising
FAQs | Sellers.json and OpenRTB SupplyChain Object

FAQs | Sellers.json and OpenRTB SupplyChain Object

What is Sellers.json? Sellers.json is a tool to bring transparency in the digital supply chain by enabling buyers to know all the resellers involved in…
Jun 17, 2019Jun 17, 2019 by admin
Category: Programmatic Advertising
3 Ways in which IoT will Revolutionize App Development

3 Ways in which IoT will Revolutionize App Development

Smartphones have become an integral part of our daily lives. According to a research, 90 percent of the time that users spend on their smartphones…
Mar 26, 2019Mar 26, 2019 by admin
Category: Guest Blog
The Effects of Employing Artificial Intelligence in Mobile App Development

The Effects of Employing Artificial Intelligence in Mobile App Development

Over 77% of consumers use AI-powered service or device, and it would be plain silly for mobile app developers to shy away from employing artificial…
Mar 25, 2019Mar 26, 2019 by admin
Category: Guest Blog
How app-ads.txt Benefits App Developers and Publishers?

How app-ads.txt Benefits App Developers and Publishers?

Overview App-Ads.txt, or Authorized Digital Sellers for Apps, is an advertising industry-wide initiative designed to improve transparency in the advertising ecosystem, allowing app developers to…
Mar 11, 2019Mar 11, 2019 by admin
Category: Programmatic Advertising
Improving Mobile Application Security Via Blockchain Technology Integration

Improving Mobile Application Security Via Blockchain Technology Integration

Cyber attacks have been on the increase in recent years with mobile applications becoming their prime target. Basically, most hackers (attackers) are fond of casting…
Feb 21, 2019Feb 21, 2019 by admin
Category: Guest Blog
How is Artificial Intelligence Changing the App Development Process?

How is Artificial Intelligence Changing the App Development Process?

It’s an undeniable fact how a mobile application can add more simplicity and comfort to our lives. There are positively plethora of apps out there…
Feb 8, 2019Feb 8, 2019 by admin
Category: Guest Blog
7 Industry News & Updates That Programmatic Buyers Need To Know

7 Industry News & Updates That Programmatic Buyers Need To Know

PMPS, AI AND THE CHALLENGES OF IN-HOUSING Video content is rising rapidly across all platforms and mobile video ads are poised to rock the digital…
Jan 4, 2019Jan 16, 2019 by admin
Category: Programmatic Advertising
7 Industry News & Updates That Programmatic Sellers Need To Know

7 Industry News & Updates That Programmatic Sellers Need To Know

Improving The Mobile Ad Experience Will Create More Value For Everyone In The Open Ad Ecosystem For publishers, it may seem impossible to adopt mobile-specific…
Dec 24, 2018Dec 26, 2018 by admin
Category: Programmatic Advertising

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