Mobile Ad Mediation Basics |

Mobile Ad Mediation Basics: 5 Tips to monetize your free app the right way

Candy Crush Saga is a free-to-play app, but it still generates daily revenue of US$1.3 million just from its iOS version! 1

This tells us there is phenomenal money to be made even from free apps – you just have to be smart about it.

There are 3 major monetization models for app developers to choose from and to generate revenue, namely: pay-per-download, in-app purchases, and advertising. Free to download apps makeup over 90% off the app store, people are reluctant to pay for an app where a free one is available readily. Some reports suggest that only 1.9% of mobile gamers actually make in-app purchases. In contrast in-app advertising is growing continuously, 62% of mobile game players regularly choose to engage with a video ad for an in-game reward. The bottom line on In-App Advertising is that as the model continues to evolve it is seen to be the driver of total app revenue.

While making the choice to monetize through in-app advertising, developers need to keep in mind the following:

1) Avoid disruptive ads

  • Intrusive mobile ads turn off the user. Banner ads and pop up static ads are a big no-no
  • With short attention spans today, your content will lose value with disruptive ads
  • It may inadvertently force the user to leave the app altogether

2) Focus on targeting and segments

  • Embrace segmentation to harness knowledge about your users
  • Use that information to urge them to spend money
  • With segmentation, you can divide your users based on location, profile information or behavior to target them with relevant ads

3) Opt for one ad mediation SDK over multiple SDKs

  • Having too many SDKs adds to the complexity of managing them
  • Not only does it require constant maintenance, but also the time and effort that goes into development are huge
  • The answer lies in ad mediation that has the power to integrate multiple mobile ad networks into one platform to maximize revenue

4) Pick the right ad mediation partner

  • Try the ad partner’s demo to see if it is in sync with your requirements. Use their dashboard
  • Figure out how many mobile ad networks do they work with. Check if they are GDPR (General Data Protection Regulation) compliant
  • Evaluate if they provide viewability measurement and third-party integrations

5) Try virtual currency

  • Saw Ready Player One? Then you know how important virtual currency is to win
  • Gamers have to earn virtual currency by playing more, installing additional apps or watching a rewarded ad
  • Gamers need special powers/weapons to get ahead in the game, and rewarded ads work perfectly here

For all mobile app developers, get creative. If you have a great product and use these techniques, nothing can stop you from becoming the next big phenomenon.

Sources:

1) https://www.statista.com/statistics/263988/top-grossing-mobile-ios-gaming-apps-ranked-by-daily-revenue/

2) http://torogrowth.com/insights/in-app-purchases-monetization/

To Download Chocolate Ad Mediation SDK, Click Here.

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